695720Floor Grossman Collection
The most iconic products Greta Grossman designed in the 40’s and 50’s were the Gräshoppa floor lamp and the Cobra floor and table lamps. In 1950, the Cobra lamp won the Good Design Award and was subsequently exhibited at the Good Design Show at the Museum of Modern Art.
Grossman was highly influenced by European Modernism, which had been imported to the US by influencial architects, such as Walter Gropius (founder of the Bauhaus) and Ludwig Mies van der Rohe. Grossman, in turn, played a significant role in defining the aesthetic of mid-century Californian Modernism.
The iconic Gräshoppa lamp was first produced in 1947. The tubular steel tripod stand is tilted backward and the elongated aluminium conical shade is ball-jointed onto the arm; so the light can be directional, yet the glare is minimal. Both stand and shade are powder-coated. The classic Cobra lamp takes its name from the shape of the oval shade, which is reminiscent of a Cobra’s neck. The tubular flexible arm can be bent in all directions and the shade can be rotated through 360º. The base is covered in powder-coated aluminium and weighted with a cast iron ballast.
Today, Grossman’s product designs are highly collectible and are sold at auctions all around the world. Grossman’s products are unique, modern classic designs.
Design by Greta Magnusson Grossman
Greta Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.
Through the 40’s and 50’s Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.
“The fact that she is relatively unknown just makes the process for Gubi more interesting, as we have an honest opportunity to continue to convey Greta Grossman’s designs.Greta Grossman was known in her time in both Sweden and California, USA. However, she ended up largely unknown and almost forgotten. I am very happy that we can give this magnificent female designer a second comeback.” – Jacob Gubi
Lamp height: 1250 mm
Lamp stand: 37.5 x 43.5 cm
Shade height: 23 cm
Shade diameter: Ø15 cm
Cord: 2150 mm
Switch on cord
The shade can be tilted and rotated 360 degrees.
Max. wattage: Halogen E14 30W (US: E12 Incandescent, 40W)
Wired for EU, UK and US.
Specify your country when you make the order.